Client : Pie Tribe
Location : Asheville, NC, USA
Target : Organic / Farm to Table Ingredients / Fresh Pizza Lovers / Busy-At-Work / Festival Experiencers / All Ages
Brief: Jason Broaddus and Kara Haskins, owners of the Pie Tribe were just getting started on their business venture of managing a woodfire equipped pizza food truck. They needed help creating their identity.
Opportunity: The Local, Organic, Farm - to - Table hype was real. Especially in a town like Asheville, North Carolina.
Problem: How can we differentiate from the other handful of local food trucks?
Solution: Fresh, Local, Organic, Farm-to-Table, Woodfired Goodness. Straight Fire.
I designed all of the assets and found local sources to craft the designs.
Alexander M. Whiteway