The Ask :
Design a profitable facility that enhances a brand who doesn't currently have a storefront.
The Challenge :
Virtual Reality currently has a low market penetration due to these four main facts;
- the technology is in its early stages of development
- it's expensive
- the quality of the graphics isn't currently up to the same standard expected from console to tv or desktop game play
- because VR is a new development in its early stages, there are fewer selections of games available to play
The Opportunity :
Regenerate EA's market share in the video game industry by leveraging growing trends, specifically VR and the eSports arena.
The Solution :
Introduce Work Coffee into WeWork and grow across its holistic co-working platform.
In-Depth Primary & Secondary Research
Collaborative Story Builder
Alexander M. Whiteway