BUILDING A STRATEGY
Defining the Target Customer
Is there a Unifying theme?
Who do you benefit most?
Who benefits you most?
Who have you created the business to serve?
What is your Brands Mission?
- Defining the Competitive Frame of Reference
Who are the direct competitors?
What are you offering that is different?
Who is doing concept yoga best today?
Primary Research : Initiating Customer Interviews
Create Questionnaire Funnel
Designing a Customer Profile
Defining the Uncommon and Common Denominators
Designing a Benefits Ladder
Headroom to Grow
Writing a Positioning Statement - Your Brand Mantra
Who is the target customer
What is the name of the Brand ( Spicy Hot Yoga )
What is the customers frame of reference
What is the unique promise?
What are your reasons to believe?
What is the customer end reward for having chosen your brand?
Defining the Brand Character
Designating the Brand Personality and Tonality
Tailoring your Brand
Messages Each Step
( 4 STEP PROCESS )
Brand Style Guide
Internal Brand Communications
Brand Style Guide Introduction
Employee Brand Education
Employee Content Creation Training
App ( Eventual )
Social Media Content Marketing
Branded Interior Design / User Experience
Language ( Greeting / Education / Instruction / Education / Farewell )